Social Media Optimization (SMO) is referred to as use social media that include Facebook, Twitter, LinkedIn, Stumbleupon, Pinterest,blogging site, YouTube, RSS feeds and Book Marking sites etc to increase the awareness about the product ,service which company offers.
It is the process in which the company take the help of social media or social networking sites to provide market to there products.
By the use of these social media networks company try to make their customers aware about their product and service.Nowadays everyone is focussing more on online or digital marketing as compared to offline marketing the reason is more amount of poeple are covered at the same time and results are generated quickly. It refers to as optimizing the website and its content over different social media and networking sites.
B2B marketing strategies can be similar to B2C strategies.
- Facebook : Optimization on Facebook can be done with the help of creation on Facebook Page for your website. Most of the website still don't have their own Facebook Page and should dnt worry if the page is having less likes or FANS.
- Twitter : Optimization of Twitter is easy as compared to Facebook as a normal Twitter account needs to be created where meaningful and attractive content should be shared on which people can click on or retweet. Try to use important keywords on your tweets to attract more of readers.
- YouTube : YouTube a platform where number amounts of videos are created ,uploaded and shared with public help in optimization. Website can create own videos and can upload them on YouTube which can be followed by users and keywords in video should be used.
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